About us

This is the
JOOL Group

Småland, in the south-east of Sweden, has often been recognised for the entrepreneurship that has flourished in the region. In the past, the inhabitants of Småland have often shown themselves to be independent people who have managed by themselves, perhaps that is why entrepreneurship still forms a strong part of the Småland mentality. Ingvar Kamprad’s furniture giant IKEA, with its down-to- earth corporate culture, and the famous “Gnosjö spirit” characterised by will-to-work and small-scale enterprise, are just two of many examples of what characterises Småland entrepreneurship.

We are typical Småland entrepreneurs, with roots in the municipality of Lessebo. Together, we represent two generations of entrepreneurship, where the best results are achieved by combining skill and experience with drive and business sense. These attributes have been absolutely necessary in building the JOOL Group into what it is today.

We own and develop companies, but our main focus is the people. After many years of business in a number of industries, we are well aware that the people is the most important factor, whether in manufacturing or service companies. We believe in team building, in taking advantage of each person’s unique qualities and strengths. That’s how we create a strong team where everyone works together towards a common goal. Nobody can do everything, but everyone can do something.

Around Easter 2008 we started to look at a possible acquisition of the timber business ESS-ENN Timber AB, at that time one of the major brands in Swedish sawn timber products. In conjunction with the acquisition, the parent company JOOL Invest AB was formed. ESS-ENN was acquired that same summer, when the company was close to bankruptcy, making it a complex deal. Over the years that followed, a lot of measures were taken to turn the company around. It has been a long journey with many challenges along the way, but today ESS-ENN is once again a well-funded and profitable company.

During the Group’s barely 15-year history, we have developed, acquired and invested in a number of other companies. JOOL Capital Partner AB was founded in 2010 and is a leader within debt financing for small and medium-sized Nordic companies – the holding has developed into a core of the Group with good profitability. In addition, the industrial side has grown with supplementary acquisitions to existing operations including investment in Lessebo Paper AB, a company dating back to the 17th century that today produces one of the world’s most environmentally friendly papers.

“Småland entrepreneurship with sound values and long-term ownership.”

However, the original journey with ESS-ENN Timber is a good representation of who we are. It symbolises our long-term perspective and our view that problems are there to be solved.
ESS-ENN’s focus on glued laminate timber, one of the world’s most climate-friendly building materials, also symbolises our strong focus on sustainability. But sustainability is not only about the environment and nature, but also about social responsibility, ESS-ENN is an important employer in the small town in which the company is based. Our instinct is to support local communities, businesses and integration. Nobody is happier than us if we can help preserve, develop and advance local businesses for a modern world.

Today, the JOOL Group includes a number of wholly or partly owned companies with combined sales of around SEK one billion and with nearly 400 employees. We have achieved a lot in a short space of time, but our greatest pleasure is that the future lies ahead of us and that most of the work still remains to be done. We grow, together.

Tom Olander

  • JOOL Group CEO with 20 years of management experience from the financial sector, structuring of debt financings and active ownership within industrial entities.

  • Holds a Master of Science in Business Administration from Växjö University and a post graduate in Finance and Portfolio Theory from the Business School SAA in Turin, Italy.

  • Holds board appointments in multiple companies within the JOOL Group, such as JOOL Invest AB and Lessebo Paper AB.
  • Has been awarded “Best upcoming male entrepreneur” for the Eastern Swedish region and national finalist in the EY Entrepreneur Of The Year award program.

Best upcoming male entrepreneur – Tom Olander, JOOL Invest AB, Jury comments from EY,  

“Through his distinct management approach, this entrepreneur successfully attracts and retains the competence required to achieve rapid growth and exceptional profitability. In a unique and flexible manner, the company has created significant business opportunities in a previously marginal market segment. Successfully operating completely different branches of business in a way that bring synergies to the entire JOOL group is very impressive.”

JOOL invest entrepreneur of the year tom olander

Göran Johansson

    • Over 50 years of experience as entrepreneur in multiple industries.

    • Has held board appointment in the local Swedbank unit.
    • Holds board appointments in Bakers AB i Lessebo and multiple companies within the JOOL Group, such as JOOL Invest AB and Lessebo Paper AB.

    • Nominee and national finalist for the Golden Gavel award, for outstanding work in the role as chairman.

Our history in brief

Lessebo Paper is the first paper mill in the world to receive the environmental certification “Cradle to Cradle Certified” at the Gold achievement level

JOODIN acquires Hjortsberga Måleri & Golv AB

A green bond of more than SEK 600 million to Advanced Soltech Sweden AB becomes JOOL’s largest financing to date

Hubins AB receives a licence from Sweden’s Financial Supervisory Authority to conduct insurance distribution

An independent study shows that Lessebo Paper‘s production generates 96 per cent lower carbon dioxide emissions than the industry average for corresponding paper production

The painting and flooring company JOODIN begins operations and acquires Golvgruppen i Växjö AB

Lessebo Paper celebrates 300 years of commercial paper production, the Swedish royal family visits Lessebo to participate in the celebrations

Fintech company Hubins AB starts operations

JOOL Invest invests in German Zanders Paper GmbH

The financing business passes SEK 10 billion in raised capital

JOOL joins the Climate Bonds Initiative organisation, promoting sustainable financing in the bond market

Tibro Sågverk AB is acquired

Göran Johansson becomes Swedish national finalist for the Golden Gavel award, for sterling work in the role of Chairman of the board

JOOL Capital Partner AB is awarded DI Gasell for the second year in a row

JOOL becomes part owner of the Norra Finans financial group

Tom Olander becomes national finalist in the EY Entrepreneur of the year competition and is named Best upcoming male entrepreneur for Eastern Sweden

ESS-ENN Timber acquires Södra Wood in Rottne

Säkra Stockholm NoWa is acquired

The financing business passes SEK 5 billion in raised capital

JOOL Capital Partner AB is awarded DI Gasell

JOOL Invest acquires 25 percent of the Lessebo Paper mill, dating back to the 17th century

JOOL Invest invests in Medica Nord (now MedicaNatumin), which develops, manufactures and markets health and beauty products

The JOOL Group has revenues of more than SEK 250 million

JOOL invests in the financial consulting company Pecunia Asset Management Ltd

JOOL starts structuring corporate bonds

The financing business begins international expansion

The Group reports a net profit of SEK 5.5 million

JOOL Invest acquires the remaining shares in ESS-ENN Timber

The financing business JOOL Capital Partner AB is started and opens an office in Gothenburg

The JOOL Group has revenues of more than SEK 100 million

ESS-ENN Timber invests SEK 20 million in a new planer

Substantial efficiency improvements and cost savings are carried out at ESS-ENN Timber

Göran Johansson and Tom Olander found the Group parent 2008 company JOOL Invest AB

JOOL Invest acquires a majority holding in the timber company ESS-ENN Timber

Lessebo Paper is the first paper mill in the world to receive the environmental certification “Cradle to Cradle Certified” at the Gold achievement level

JOODIN acquires Hjortsberga Måleri & Golv AB

A green bond of more than SEK 600 million to Advanced Soltech Sweden AB becomes JOOL’s largest financing to date

Hubins AB receives a license from Sweden’s Financial Supervisory Authority to conduct insurance distribution

An independent study shows that Lessebo Paper‘s production generates 96 per cent lower carbon dioxide emissions than the industry average for corresponding paper production

Måleri- och golvbolaget JOODIN startar och förvärvar Golvgruppen
i Växjö AB.

Lessebo Paper celebrates 300 years of commercial paper production, the Swedish royal family visits Lessebo to participate in the celebrations

Fintech company Hubins AB starts operations

JOOL Invest invests in German Zanders Paper GmbH

The financing business passes SEK 10 billion in raised capital

JOOL joins the Climate Bonds Initiative organisation, promoting sustainable financing in the bond market

Tibro Sågverk AB is acquired

Göran Johansson becomes Swedish national finalist for the Golden Gavel award, for sterling work in the role of Chairman of the board

JOOL Capital Partner AB is awarded DI Gasell for the second year in a row

JOOL becomes part owner of the Norra Finans financial group

Tom Olander becomes national finalist in the EY Entrepreneur of the year competition and is named Best upcoming male entrepreneur for Eastern Sweden

ESS-ENN Timber acquires Södra Wood in Rottne

Säkra Stockholm NoWa is acqired

The financing business passes SEK 5 billion in raised capital

JOOL Capital Partner AB is awarded DI Gasell

JOOL Invest acquires 25 percent of the Lessebo Paper mill, dating back to the 17th century

JOOL Invest invests in Medica Nord (now MedicaNatumin), which develops, manufactures and markets health and beauty products

The JOOL Group has revenues of more than SEK 250 million

JOOL invests in the financial consulting company Pecunia Asset Management Ltd

JOOL starts structuring corporate bonds

The financing business begins international expansion

The Group reports a net profit of SEK 5.5 million

JOOL Invest acquires the remaining shares in ESS-ENN Timber

The financing business JOOL Capital Partner AB is started and opens an office in Gothenburg

The JOOL Group has revenues of more than SEK 100 million

ESS-ENN Timber invests SEK 20 million in a new planer

Substantial efficiency improvements and cost savings are carried out at ESS-ENN Timber

Göran Johansson and Tom Olander found the Group parent 2008 company JOOL Invest AB

JOOL Invest acquires a majority holding in the timber company ESS-ENN Timber