JOODIN AB is the parent company of a group active within the painting and flooring industry. The company was founded in 2020 by Martin Odin, Sebastian Jakobsson and JOOL Invest. CEO and principal owner Martin Odin has over 25 years of experience from the crafts industry and leading positions in the painting and flooring field. The company’s clients include the public sector as well as private property companies, building companies, housing associations and private individuals.

JOODIN is affiliated with a number of industry organisations and the group’s subsidiaries follow common policies and procedures for quality, sustainability and working environment. The company is pursuing an active acquisition strategy, with the aim of establishing JOODIN in several Swedish locations.

JOODIN’s aim is to build Sweden’s best painting and flooring group.


Revenue: SEK 33 million (2021, annual rate)

Number of employees: 29

Registered office: Gothenburg

Founded: 2020

Part of the JOOL Group since: 2020