Hubins

For investors who expect their portfolio holdings to increase in value, it can often be economically advantageous to own them through a unit linked insurance plan. Hubins is a Swedish Fintech startup that, through the Hubins.com distribution platform, offers one of the market’s most flexible unit linked insurance plans where clients have the opportunity to hold and invest in everything from funds to unlisted equities, bonds and direct loans all on the same platform.

Using the digital platform, investors can easily monitor their portfolio value, make deposits or withdrawals, receive ongoing corporate information and participate as well as vote in general meetings. All in all, Hubins offers an attractive combination of flexibility and security.

Hubins has a license as an insurance distributor from the Swedish Financial Supervisory Authority and currently administers over SEK 2 billion distributed among more than 1,000 clients, where all distribution takes place digitally via Hubins.com. The company also has the ambition to be at the forefront of compliance and to be the industry leader in terms of demands-and-needs testing as well as the work against money laundering.

JOOL Invest is a majority shareholder in Hubins AB via its subsidiary JOOL Capital Partner AB.

Hubins currently administers over SEK 2 billion, distributed among more than 1,000 clients, where all distribution takes place digitally via the Hubins.com platform.

KEY FACTS

Revenue: SEK 18 million (2021)

Number of employees: 8

Registered office: Gothenburg

Auditor: KPMG

Founded: 2018

Part of the JOOL Group since: 2018